Curt Monash is a prolific writer and analyst who maintains several blogs and routinely contributes to online publications. I try to keep up on his writings at DBMS2 as there is plenty of interesting DW/BI-related content there.
In a recent post in Text Technologies Blog, Curt was making some points about what effect social media might have on the future of the “information ecosystem.” When referring to “Vendor Blogs”, Curt had the following to say:
Presenters of news. Vendors with stories to tell will take increasing responsibility for telling them deeply and well. Their economic motivation is obvious. And sometimes it goes beyond money. One of the most effective vendor blogs is surely Kevin Closson’s, and I know from talking with Kevin’s boss’s boss that Oracle was as surprised as anybody when his blog burst into popularity.
I was quite surprised to see Curt making mention of my blog out of seemingly thin air because (admittantly to my discredit) he and I have locked antlers a couple of times as a result of my zeal for all things Exadata.
But I’m not blogging about any of that.
Rockets: Red Glare. Blogs: Bursting in Air (or Popularity)
I thought Curt’s quote of my boss’s boss’ surprise was interesting and it got me curious. Has my blog “burst into popularity?”
I started blogging 11 months before I joined Oracle. So I thought I’d check my WordPress statistics to see what the average page viewing traffic was for:
- The six months leading up to my starting date with Oracle
- The 12 months prior to the release of Exadata
- The 30 days following the release of Exadata
- The last 6 months (dates back from today to the release of Exadata)
I’ll treat the average of the first row in the following table as the baseline and represent all other figures relative to that baseline. The data:
Average Page View Units
|6 Months Prior to Joining Oracle||
|6 Months Prior to Exadata Release||
|30 Days After Exadata Release||
|6 Months After Exadata Release||
The 30 days following the release of Exadata was a roller coaster with a 46% jump in reader activity, but I have to admit that losing 1.4% compared to my pre-Oracle days feels more like waning into obscurity than bursting into popularity :-)
I don’t really consider my blog a “Vendor Blog” per se, but I’m glad to get the hat-tip from Curt nonetheless. I admit there are technology-related topics I’d love to blog about but feel constrained as a corporate employee. I wonder, does that make me a shill?